How we use artificial intelligence
We sell AI training. It would be poor form to stay vague about our own use of it. This page describes what actually runs on this site, verifiable in the code.
What is not AI on this site
The chat widget at the bottom of the page looks like an AI assistant. It is not one.
It is a decision tree: thirty-three hand-written rules that recommend a course based on your answers. No language model is called. Its single network request submits a contact form, nothing else. The code is served in the clear from this site: js/chatbot.js.
We say so for two reasons. Honesty first: letting you assume an AI because it sells better would be the opposite of what we teach. And law second: Article 50 of the EU AI Act requires disclosure of any interaction with an AI system. Since this is not one, the obligation does not apply — but the transparency still does.
No automated decisions about you
This site makes no automated decision producing legal effects or similarly significantly affecting you, within the meaning of Article 22 GDPR.
The course recommendation offered by the chat widget is an editorial suggestion, not a decision: it gates no access, sets no price, selects no one. You can ignore it without consequence.
Analytics and advertising
The measurement and advertising tools used here — Google Analytics, Meta, Microsoft Clarity, LinkedIn — run their own algorithmic processing, over which we have no control. They are activated only after your consent, through the cookie manager.
Trackers, purposes and retention periods are detailed in our legal notice.
Our position on the EU AI Act
We train people on the AI Act, so we hold ourselves to the same standard we ask of clients: know the real timeline, not the one that suited the marketing.
- Prohibited practices (Article 5): applicable since February 2025.
- General-purpose AI (GPAI): applicable since August 2025.
- Transparency (Article 50): applicable since 2 August 2026. Watermarking of generated content has a grace period to 2 December 2026.
- High-risk, Annex III: deferred to 2 December 2027 by Regulation (EU) 2026/1744, the “Digital Omnibus on AI”, in force since 27 July 2026.
- High-risk, Annex I: deferred to 2 August 2028.
If you have read elsewhere that the AI Act is “fully applicable since August 2026”, that was written before the deferral. We carried the same error on several pages ourselves; they now show a dated correction note rather than a silent rewrite.
What this page does not cover
It describes this website. It does not describe how AI is used in designing our course material, in assessing learners, or in our internal operations — those belong in a separate policy, which we will publish once it is written rather than improvising commitments here that we have not verified.
A question on a specific point? Write to us and we will answer factually.
Page checked on against the code actually served. Reviewed every month.